Clever Advertising (not an oxymoron)

It is not very often that I actually take note of advertising on TV - usually, I turn to my laptop, change the channel or walk away and do dishes, etc. During the Olympics there were some very clever ads, such as Bombardier, Visa and Chevrolet. Commercials which you would never see at other times largely due to the cost involved of buying ad space.

Over the past few weeks, two advertising campaigns (PS-no product endorsements are implied) for Hyundai Canada Sonata 2011 and 'Arctic Sun' by Tropicana Canada have peaked my interest. Both campaigns are very innovative and creative, some would say isn't that what advertising should be - yes, however most times this is just not the case. I should add that this does not want me to run out and purchase either of these products, yet I applaud the ingenuity in producing these ads.

Tropicana Canada approaches product promotion from a unique perspective for their 'Brighter Mornings for Brighter Days' campaign. Excerpt from the description of the making of this commercial:

The Tropicana brand is taking a uniquely Canadian approach in the trend of expedition marketing through its new “Brighter Mornings for Brighter Days” campaign launching on March 1st. And it couldn’t come at a better time, when Canadian pride is at an all-time high.

To kick-off the national campaign, Tropicana literally brought a brighter morning to the frigid, remote Arctic town of Inuvik, Northwest Territories, where its 3,500 residents live without a sunrise for weeks each winter. A team of Canadian filmmakers captured the monumental raising of the sun in Inuvik for a series of documentary-style commercials, which will be featured prominently in the new campaign.



Hyundai Canada launched their campaign a few weeks ago. Love that Jeff Bridges is the voice of Hyundai; he also is/was the voice of Duracell batteries. This commercial caught my eye just a few days ago, love the music and how the cars seem to do a dance before they align themselves like keys on a piano.